Sellmaq and VMR formalize commercial partnership focused on Latin America
October 7, 2026
The furniture industry gains a new opportunity to access technologies for sanding and finishing wood and MDF on the international market, thanks to the formalization of a partnership between Sellmaq Máquinas and VMR. The partnership was established during the Formóbile trade show in São Paulo, expanding the brand's commercial reach into markets such as Chile, Colombia, Argentina, and Mexico.
From now on, Sellmaq will represent VMR in the markets where it has experienced strong demand in recent years. This collaboration consolidates Sellmaq’s expertise in the internationalization of Brazilian manufacturers and its established relationships with the furniture industry across different countries.
Partnership expands opportunities for access to Brazilian technology.
With a decade of experience in the finishing sector, VMR develops equipment for various stages of the production process, working with small-scale solutions and large-scale industrial applications.
This way the company has a presence across different regions of Brazil, serving major furniture manufacturers by offering specialized solutions for finishing wood and MDF surfaces and edges. Formalizing the partnership with Sellmaq represents a new phase of expansion for the brand, with the opportunity to increase its visibility in the international market.
"We have collaborated before, but now it is official. Sellmaq has proven its expertise in exports, and this will make how we serve our international clients much easier," highlights Cleomar Falabretti, a partner at VMR.
In practical terms, the partnership aims to make customer access to the company's solutions easier by counting on Sellmaq's infrastructure and commercial experience in the target markets where they operate.
Technology to optimize the workforce in the wood industry
VMR’s solutions keep pace with the modernization of the furniture industry, supporting companies that seek increasingly productive, precise, and automated processes. Beyond the development of machinery and equipment, VMR operates across various stages of the finishing process. The company counts on specialized professionals and provides technical support to understand each client's needs and develop solutions suitable to their production process—ranging from abrasive manufacturing to technical consultancy—thereby offering complete service to companies looking to improve their wood and MDF sanding and finishing processes.
Sellmaq strengthens its portfolio for the international market.
For Sellmaq, the partnership with VMR expands the range of Brazilian technologies presented to manufacturers and furniture companies in other countries. The company connects Brazilian manufacturers to the international market and has experience across different Latin American countries; with VMR’s representation, this operation opens up new possibilities for clients.
The partnership also follows the industry's growing demand for solutions that boost productivity, reduce manual operations and improve process efficiency, making the connection between specialized manufacturers and international clients a strategic move.
A new chapter for Brazilian technology
Formalizing the partnership during Formóbile represents more than just a commercial agreement; it connects two complementary areas of expertise: wood finishing technology and experience in internationalization.
This way, VMR and Sellmaq begin a new joint phase, bringing Brazilian technology to new markets and strengthening Brazil's presence in the development of solutions for the international furniture industry.
